I don’t just “do marketing.” I help businesses grow. AI can execute tasks – but only people build brands.
I'M
Inna Kotykova
a Results-Driven Marketer
I built this website entirely on my own.
About Me
MY MARKETING JOURNEY
I don’t just “do marketing.” I help businesses grow. Routine tasks can be automated, but meaningful marketing results come from a marketing brain. I think in growth, feel the audience, and turn intuition into strategy. If basic, OK-level execution is enough, even ChatGPT can cover that.
With strong marketing experience and successful track record in lead generation and multi-channel campaigns, I design communication channels that engage, convert, and scale.
My efforts helped the startup become an industry leader
At the SaaS company, where I launched marketing initiatives, we achieved a top-five ranking in a highly-competitive logistics software market.
Education
MY ACADEMIC JOURNEY
Kyiv National University of Economics, UA
Master in International Economics with major in International Business Management
GPA: 3.95 (degree with distinction)
Experience
PROFESSIONAL EXPERIENCE
Feb. 2024–Present
FCOB, Frederick, MD
Marketing Manager
May 2023–Nov. 2024
Nichols & Green Law Firm, Fairfax, VA
Marketing and Administrative Assistant (concurrent, part-time)
June 2023–Aug.2023
TRAININGS
On Marketing and Sales, Digital Marketing, Landing Pages, Copywriting, CTA, Events
Focus of Expertise
WCS Washington Consular Law Firm, Rockville, MD
Content Creator (remote part-time project)
Nov. 2018–Oct.2021
L&K Trading, FMCG caviar company, EU
Marketing Manager (freelance remote project)
KEY SKILLS
Apr. 2018–June 2021
Marketing Strategy and Branding
Digital Marketing & Marketing Campaigns
UTTC Group of Companies, IT & Telecom, UA
Digital and Content Marketing Manager
Content Marketing
Social Media / Email Marketing
Event-management
Tech Skills Overview
Graphics & video platforms; Website builders; AI-tools; CMS; Webanalytics; CRM; Email apps; Social media; basic SEO, HTML, CSS; Microsoft OfficeSuite, Google Docs, Adobe Suite, etc.
June 2014–Dec.2020
2020S2B Group / IT SaaS company
Digital Marketing Manager
2014-2018 (full-time office-based)
2018-2020 (part-time remote)
March 2010–May 2014
General Distributor of Toshiba Medical Systems, UA
Marketing Manager
Marketing & Tech Skills
Tech Skills & Apps
MY MARKETING TOOLKIT
Graphic design platforms: Canva,Crello, Photoshop, Midjorney, AI
Website builders: JavaScript, WordPress, Tilda, Wix, SubSplash etc.
Basic SEO; HTML, CSS;
CMS: Wordpress, Drupal, Joomla,etc. (e.g. Sitecore)
Web analytics: Google Analytics,Hotjar, SerpStat, social media, UTM codes
Google apps: Google Tag Manager,Google Optimize (A/B test), GoogleKeyword Planner, Google Search Console Tools
Email apps: Mailchimp, UniSender,HubSpot (Salesforce), CCB
CRM and project managementapps: Bitrix24, Trello, Kanban, Slack,HubSpot, Clio law appApps
Apps Integration: Zapier
Social media: Facebook,Instagram, Pinterest, LinkedIn,Twitte/X, Youtube, SlideShare,Quora, RedditAI
AI-powered marketing: videos,graphics, SEO, writing, basic coding
Microsoft Office Suite, Google Docs, Adobe Suite, Sharepoint,
ProPresenter, PCO, TruDigitalI
THE POWER OF POSITIONING AND MESSAGING
I helped a small medical market research company win an RFP against a “big four” consultancy firm by packaging company’s knowledge and experience in a way that resonated with decision makers.
My Projects
Visuals, Campaigns, content creation & Web Projects
Reviews
International Executive Search Recrtuter EU- EMEA
Zurich, Swiss Confederation
"Bravo! The article is really cool. I started reading this topic and didn't noticed how passed to other articles:-) I will certainly recommend you. 👍"
Marketing Article Link>>>
Creative Director of SABAI Creative hub
"I want to say a few words about the texts for S2B Group website. At first it seems to be a Visitor's Guide to Hell ... But when I got deep into the texts, I suddenly found that this is one of the best and most professional B2B marketing content. Wow, that's impressive. My respect."
Website content (here is the link to Company Presentaion>>)
Request for a no-code Product overview from AppMaster.io
"We have seen your article about no-code solutions on VC.RU and we would like to invite you to test our platform and write an overview about App.Master.io."
(based on the results of my B2B posting on VC.RU>>)
Accolades
RECOGNITION & AWARDS
* Outstanding Contribution to Brand Development (S2B Goup IT SaaS company)
* Marketing Excellence Award (Toshiba Medical Systems)
Interests
BEYOND MARKETING
Traveling
Hiking
Yoga
Reading